COMMERCIAL ROOFING | REROOFS, DESIGN BUILD, PREVENTATIVE MAINTENANCE, REPAIRS AND MORE.
COMMERCIAL ROOFING
1. SELF-GUIDED SALES MEETING | AARON ASHER, FOUNDER & OWNER
2. VERIFY MARKET AVAILABILITY | METROPOLITAN AREA EXCLUSIVITY
3. CUSTOMIZE YOUR AGREEMENT | CREATE YOUR OWN TERMS OF SERVICE
4. VIDEO TESTIMONIALS | IN-DEPTH CLIENT INTERVIEWS
5. RESULTS | WON ROOFING DEALS AND PROPOSALS
6. REVIEWS | COMMERCIAL ROOFERS SHARE THEIR EXPERIENCE
Kyle Rousu
Brix Systems Roofing
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I've had a great experience working with this marketing team. They're professional, responsive, and consistently deliver high-quality leads. Ben and Tanner were extremely responsive and always answer the phone. Great communication from these guys. I would recommend them to anyone in the future!
Mike Meyer
Anchor Roofing
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[Arsenal] has been very helpful in growing our commercial roofing division. So far we have closed almost $500,000 in sales on leads that came from them that we would not have otherwise had an opportunity to bid. Matt has provided great and consistent communication. They seem to be well organized and professional.
Brie McManus
Elite Remodeling Services
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Lauren and the team at Arsenal are always so responsive and quick with any updates to our site and social medias pages. Can’t recommend her enough !!
Charlie Schneider
Schneider Roofing and Remodeling
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I have hired many lead companies, some of every sort. Pay per click, lead setting, cold calling, insurance inspection calls. Most programs work to some degree but you find about 1/3 of leads people don’t know why you there or leads for things you don’t do work on.
So when I hired Arsenal I was thinking it was a bit pricey and may have added smoke to what they can do….
I was wrong and extremely surprise at the way the entire company works
They let me come to the facilities and see everything.
My Rep is Marge and she has met every goal they said she would meet.
I think her set appointments have given us about 1-3 million in bid out each month. So theses are really good properties
I signed up for five years and have no doubt I’ll do another five
Thanks Arsenal
Charlie Schneider
Schneider Roofing
Joshua Christian
TitanWorks Construction
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Working with Arsenal has been a great experience so far. We are still in the first month, and Jared and Kaden have already helped us generate over $2M in submitted proposals. They have been responsive, proactive, and easy to work with. Excited to see what we build together.
Kyle Wolfe
FBC Roofing - Hawaii
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Logan is detail oriented, hardworking and dedicated to his position. He is enthusiastic and engaging with the customer base as well as our team. Couldn’t ask for a better hype [man] to set the tone of the appointment. Thanks Logan
Erin Williams
Highland Commercial Roofing
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We partnered with Arsenal in May of 2025. We’ve used other outbound calling companies in the past and have not had a good experience. Arsenal was an entirely different approach to outbound calling. We were able to customize our experience internally with communication preferences, as well as the scripts that were used and where we wanted them to focus. Even though we were pretty involved with the on boarding process, they are equipped to get things going with little to no input if we preferred. We appreciate the ability to listen to the conversations that are being had with our customers, allowing us to tweak the conversation to get the results we are looking for from these calls and build trust with our rep, knowing that he is presenting himself to our standards.
Our Rep, Dillon Mobley, has been fantastic to work with. He’s professional, consistent, and easy to communicate with. Kaden Mitchell and his team truly took the time to understand our business and represent us well.
Michael Goggins
Elite Remodeling Services
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Dillon and Kaden have been extremely professional and responsive. These guys go above and beyond trying to grow our business. We have been getting a lot of very solids leads and they have really taken care of our company like they are of it. Would highly recommend working with them both!
Trevor Kropf
Hostetler Roofing
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Working with Marge at Arsenal has been awesome. Recommend [them] for sure.
Craig Rainey
Supreme Roofing
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We partnered with Arsenal 1 year ago to help grow our OK City market share and they have not disappointed. Routine meetings and follow ups help ensure everyone on the team is on the same page and moving in the right direction. I'm have enough confidence in the partnership that I just renewed and added another market.
Brian Barnes
Colorado Family Roofing
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Arsenal has been a good partner for us. Great communication with our setter Madison and we just closed on our first large deal worth over $100k. Unlike most firms we have worked with, Arsenal genuinely feels like a partnership rather than a transaction.
Grant Gilmore
Architectural Metal Works, Inc.
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We've been utilizing Arsenal Business Growth for a year now, it's been incredible how effective they are at setting quality qualified appointments. This has helped tremendously with ramping up sales in our B2B marketplace.
Rob Morgan
Roof Services-Tecta America
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Here at Roof Services Tecta America in Virginia Beach, VA we have tried several different lead generation programs for developing business with little to no success in the commercial roofing field
We found Arsenal Business Growth and quickly saw the difference between them and other similar services
Sam Baker was instrumental in getting us on board and to the finish line of a 16 month process from our initial conversations to when the time was finally right for us
During that time he did presentations for our company so we understood his the best and made us feel comfortable with our investment
The transparency of this group is tremendous and is ultimately what sealed the deal for us
Since partnering with Arsenal we have closed projects that have more than doubled our yearly costs within the first quarter and still counting
The close rate has been above average
This has taken the place of 2 salespeople at our company and we are currently marketing these guys to our other locations
Being partners for over 6 months now I would say it has been a success so far!
Please reach out if you would like more info, I’m happy to help you make the decision we made!
Rob Morgan
Service Manager
Roof Services-Tecta America
Virginia Beach, VA
Todd Spicer
PSB Roofing
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Interesting interaction with Arsenal today. I am a roofing contractor in Oklahoma. However, while engaged in a hot-pursuit-style online search for my favorite hot sauce, I inadvertently called Arsenal by mistake. They had reached out to me earlier in the day. I somehow imposed their phone number into the contacts for my quest. Nevertheless, I found myself on the phone with the owner of Arsenal. As I explained the purpose of my call, (desperately seeking this incredible hot sauce) I was met with an accommodating voice that asked me pertinent questions. Rather than dismissing me as lunatic seeker of hot sauce, this gentleman engaged me. Once he got his head around the purpose of my plight, he actually summoned additional members of his team to help me locate the correct contact information for the hot sauce manufacturer. Keep in mind, he had yet to learn that I was a roofing contractor. Which is why I am writing this review.....he cared. I have worked with many marketing services over the years to promote roofing and generate leads/appointments. None overly impressed me as being good partners who cared about my success. Arsenal's approach to how to treat people, as proven to me today, sets them apart in an entire industry. If you are considering their services, these are the people you want to do business with.
Josh Varner
Varner Roofing
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We hired Arsenal BG 6 months ago. This was one of the best business decisions we have made. Parker our sales rep works his butt off on the phone. We get quality leads that are excited to see us. One thing I was worried about was if Arsenal would represent us in the same voice and professionalism we strive to consistently use. They have thoroughly earned my trust. Thanks Parker and Arsenal team.
Drew Davis
Architectural Metal Works, Inc.
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I have nothing but good things to say about Arsenal and Kaden our account representative. After one month they have already paid for themselves for the year.
Benjamen Walters
Anti-Leak Roofing
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If you are considering taking your business to the next level, then you are at the right place. I had the wrong mindset when signing up for Arsenal. I was too busy thinking about making millions, when I should have been thinking about billions. I am here to tell you that this company "WILL" make the difference in sales and building relationships that your company needs. Look no further for your company's business growth, Arsenal is here to help.
Terry Payne
Fargo Roofing and Siding
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As a salesman for Fargo Roofing, we have been involved with Arsenal and Ryan K. for almost a year, and we are looking forward to the next year.
The leads we received have been great. The customers are looking to have the work completed from ASAP to the near future so we are in the door and in front of them to let them know what we can do. We have bid out projects from $750.00 to 1.1 million dollars and currently completing a 280K project.
Ryan and I communicate weekly and sometimes daily to schedule appointments and collaborate on ideas to provide great service to the prospective customers or ideas on how to approach them. Thanks to Ryan and the crew at Arsenal!!!
David Bitan
Bumble Roofing of LA
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Dillon and the team at Arsenal have been nothing short of greatness in our goal of finding commercial partnerships. We are excited to continue this partnership.
Abraham Karmi
KAM Construction
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Ryan have been doing marketing for us and for the last a few months he made a lot of corporation knows we exist. He is a great the best of the best market person I ever met and dealt with very professional very successful. Always reply on top of his games. good job Ryan congratulation I would love to have you on my team forever.
Richard Lees
CMM Roofing
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We hired Arsenal BG about four months ago. We could not be happier with the results. Our rep Adam has been fantastic. He is organized, communicates well and is building out a great pipeline for us. We have estimated multiple large commercial projects the past two months and hope to be signing contracts soon.
Jim Santa Cruz
ICRC Roofing
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Alex was very attentive to our needs and helpful in every way we needed him. Any time we needed to ask a question or needed assistance with anything on our end or his, he was available to help.
Reply
Alex Powell
Alliance Roofing
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Arsenal and Kaden have been great so far! We have quoted a ton of work over the past two months due to them, and the first ones are due to make decisions in the next couple of months. This is a pace we have not been on before.
Hal Golden
Bumble Roofing West Texas
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I wanted to increase my commercial presence in Houston and seeked out a partner to cold call commercial property owners and property management companies. My man Dillon has exceeded all of my expectations in the very first month! He has secured me meetings with two apartment complexes, two hotels, and a car wash. I hope I can keep up with this lead generating stud. Keep up the great work Dillon.
Chris Hartman
United Projects
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This has proven to be a great investment for our company. They appointed a high level business developer with executive level acumen that has brought us premium quality clients. Client list continues to grow exponentially -- we look forward to maintaining partnership long into the future with these high performing results.
Caleb Russell
Superior Roof Systems
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Adam with Arsenal has been exceptional in providing quality/qualified leads. His communication has been consistent and timely.
Brandon Freeman
The Roofing Company
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Arsenal has been great to work with. Evan has gone above and beyond with his effort to get us appointments and the communication with us is excellent.
Paul Horbaly
Commercial Roofing and Coating Systems
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We have been working with Arsenal for five months and are pleased with our results. Matt Bonebrake has set up key appointments in the commercial and industrial sectors. The quality of the leads is very good, and he gets us in the door with decision-makers.
Matt communicates regularly as if he were one of our team members. It is easy to see that this is developing into a long-term marketing relationship.
Allison Forte
Innovative Construction Pros
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Matt is an awesome fit for our company. He stays in constant contact with me and really wants to find and close deals for us. I would highly recommend Arsenal to help you with commercial sales.
Daniel Kattan
Roof Squad
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Great service, real deal! Its a top nodge company and operation. I recommend this company to anyone who is looking for quality leads.
Trevor Leeds
BYLTup
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Our roofing and solar business, BYLTup, located in Long Beach, California has been using Arsenal Business Growth for several months and we've had tremendous results. Evan, our hand selected rep, has been phenomenal! Within days of him starting to make calls, he had appointments set for us and the momentum has carried through ever since. Evan has got us into several commercial accounts and property management groups within a couple months that would have been very difficult for us to achieve on our own.
Additionally, the communication and follow-up with the entire team at Arsenal, including manager Brock has been outstanding. They plugged right into our internal processes for appointment setting, do weekly recaps and follow up and have really become an extension of our internal sales and marketing team... Exactly what you want from an outsourced busines development consulting team.
We will continue using their services and would highly recommend them to any of our colleagues in the roofing and solar industry!
P.S. - To reaffirm that Evan has truly become an extension of our organization, here he is on the phone, getting us into clients wearing his BYLTup swag!
"Office Manager"
Anonymous Complainer (Ascent Roofs)
⭐️
We had been using Arsenal for a few months and were going to stop usng their services for the next couple of months for our slow winter season. When we had our monthly call, we explained that we would not be renewing, and was told that since it was after the 25th of the month, we would have to pay for the month of December. It seemed very convenient that they would schedule our monthly call (where they would ask if we wanted to renew for the following month) after the 25th cut off date. We were planning on starting back up in March once the snow melted, but not now. These are businesses that we don't want to partner with and this is something we would never do with one of our clients.
REPONSE FROM OWNER:
UPDATE 12/05/2023: After calling to collect late payment, I learned this review was submitted by Ascent Roofs of Columbus, OH. We onboarded the account in August 2023 and called for 3 months (September, October, November 2023). In 3 months, we scheduled 17 sales appointments and Ascent was able to get out at least $432,950 in proposals - many of the appointments were completed but not quoted, leaving money on the table.
They were rude, cursed out our operations manager. This behavior is unacceptable. They objected to being referred to as cowards, but still leave reviews from an anonymous google profile. Thank you for identifying yourself, so that we could share the details. Not only did you break your commitment by flat out ignoring our terms of service, you are refusing to pay your bill.
Original Response:
First of all, thank you for your business. Second, I wish I knew who you were so I could speak directly to you, but you were very brave and left an anonymous 1 star review because you failed to follow the simplest of directions....which by the way ruined our 5 star rating. You're really going to trash us because we offer a 5 day notice of cancellation?
I'll address your review, but first...I want you to know that attacking us anonymously and trying to tarnish our reputation is cowardly. I hope the general public reads my response and realizes just how goofy your complaint is. Your confidence to post this review demonstrates how little self-awareness you have.
We are a month to month service, but we are not a start and stop service at the drop of a dime. I employ real people, who have families, and lives to take care of.
We schedule all monthly partner meeting calls between the 15-25th of the month. If your schedule didn't allow for that, then we obliged you. This did not prevent you from canceling as you only have to send an email to support@arsenalbg.com by the 25th to cancel at the end of the month.
Our cancellation policy is the easiest and most straight forward in the industry. There is nothing convenient about it for us - you can cancel our service up to the 25th of the month. After that, it applies to the following month. That means we can find out that you're not returning with only 5 days left before the next billing cycle (1st of the month). It's not convenient to get news that you're not coming back with only 5 days to budget for the next month...it is practically impossible to budget and provide a good service on less notice than that. I'm curious how flexible you are with your terms etc. but we won't know because you're complaining anonymously.
I'm relieved you are no longer with us because, whoever you are, in addition to being an unreliable customer (starting and stopping...which is no way to build a sales pipeline), you are an unreasonable person demonstrated by your wildly unrealistic expectations about what GREAT terms of service are. Being able to cancel on 5 days notice without penalty are great terms.
You agreed to our policy at sign up, and are reminded of it when asked, and it's always available at www.arsenalbg.com/faq. Here it is for readers of this review:
"CANCELLATION.
Either party may cancel this agreement without penalty for any reason or no reason at all by submitting a written notice of cancellation to the other. To cancel services with Arsenal, you must notify us via email by the 25th day of the month, as follows:
To: support@arsenalbg.com
Cc: Include your BDR's email address and his/her supervisor's email address
Subject: Notice of Cancellation - (your company name)
We will provide services for the remainder of the month, unless otherwise instructed. You will be able to download your full pipeline via our CRM or may request we download and send to you in .xls/.csv format."
- Aaron
Dustin Davidson
Graduate Contracting
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These guys are great. I’m most impressed with their organization and follow through. They’ve helped our business secure several thousands in contracts.
Cooper Marshall
To Serve Contracting
⭐️⭐️⭐️⭐️⭐️
2 months In with Arsenal. I'm extremely pleased with "The King" Clayton for adding a substantial amount of leads to my pipeline. Some large proposals have been sent out and we've gotten some great opportunities to get in front of property managers. The arsenal team has done a fantastic job with helping my company grow
David Ferguson
CD Strong Construction
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I recently hired Arsenal for marketing help and in the first month we closed three significant deals. Great company and great people to work with.